Whether you're a cruise passenger looking for a shore excursion or an international visitor planning a dedicated cycling holiday, we invite you to discover South Australia the Bike About way!
As we cycle into the 2025-26 tourism season, Bike About is thrilled to announce our expanded international outreach. Following Dan’s visit to the Australian Tourism Exchange in May 2024, we’ve just dispatched 84 emails to our global partners, sharing our new season’s rates and unique tour offerings. Our stand at the Australian Tourism Exchange allows us to showcase our premium bike tours to international buyers and media, further expanding our global reach.
European Market in Our Sights
We’re targeting the European market, focusing on Germany, the Netherlands, Denmark, and Switzerland. These countries are known for their strong cycling cultures, making them perfect targets for our South Australian bike tours. With Europe’s cycle tourism market expected to reach USD 135.82 billion by 2034, we’re positioning ourselves to capture a slice of this growing pie.
Along with the European market, we are also focusing efforts on USA, Canada, UK and New Zealand markets.
Partnering with Inbound Tourism Operators
Bike About is proud to work with many inbound tourism operators based in Australia. These partnerships are crucial as we distribute our product to overseas wholesalers, connecting us with retailers worldwide. This distribution network ensures that cycling enthusiasts from around the globe can easily book our tours and experience the beauty of South Australia on two wheels.
Cruising into New Opportunities
The cruise industry in South Australia is booming, with a record economic impact of $215 million in the 2022-23 season. We’re excited to announce that we’re now offering shore excursions for cruise passengers from Royal Caribbean, Seabourn, Viking, and Princess Cruises. With 15-20 ships calling into Adelaide, this presents a fantastic opportunity for us to introduce international visitors to the joys of cycling in South Australia.
”We met up at a cafe, and the first order of business was coffee and pastries.
Dale PTrip Advisor, February 2024
We biked about 10 miles on paved trails, around northern Adelaide. One of the stops was the wine center for a flight and snack. Yummy
The ebikes were newer and in good shape, very comfortable.
The guides were very interesting, pointing out many of the places we passed. We weren't able to get into the oval, as there was a test in progress.
Definitely one of the best city bike tours I have ever taken. Would highly recommend
South Australia: A Cyclist’s Paradise
Our state’s tourism sector is thriving, with total visitor expenditure reaching a record $10.2 billion. International spending has surpassed pre-pandemic levels, hitting $1.22 billion. This growth, coupled with the government’s almost $200 million investment in regional tourism infrastructure, sets the stage for unforgettable cycling experiences.
From the world-renowned wineries of the Barossa Valley to the stunning coastlines of the Fleurieu Peninsula, our tours offer a unique way to explore South Australia’s diverse landscapes. We’re not just offering bike tours; we’re providing immersive experiences that showcase the best of our state’s natural beauty, culinary delights, and warm hospitality.
As we embark on this exciting new season, Bike About is committed to delivering exceptional cycling adventures that will put South Australia on the map as a premier destination for bike tourism. So, whether you’re a cruise passenger looking for a shore excursion or an international visitor planning a dedicated cycling holiday, we invite you to discover South Australia the Bike About way!
